C Is for Care Shares Special Moments on Farms and Ranches

Zoetis collaborates with Ag Storytellers to launch children’s book

PARSIPPANY, N.J., April 11, 2022 — Zoetis celebrates the special bond between humans and cattle with a collaboration on a children’s book from Ag Storytellers that is written by Amanda Radke and illustrated by Michelle Weber. C is for Care features the special care for beef and dairy animals in an A-to-Z format that is sure to capture the imaginations of children of all ages. This is the most recent agriculturally focused children’s book from Ag Storytellers.

"We know the relationship between humans and cattle is two-way; our customers care and provide for animals so the animals can provide for us," said Becky Lambert, Vice President, U.S. Cattle Marketing for Zoetis. "There's tremendous value in helping educate the next generation of consumers on the responsible care that beef and dairy producers provide to their animals every day."

For Radke and Weber, this book fits in with the type of story they are passionate to share. “As cattle producers ourselves, we want to share the positive story of animal production agriculture,” Radke said. “This project helps us tell the story of cattle care with young children and their families, so future generations can appreciate the love and dedication that U.S. beef and dairy producers put into raising healthy animals.”

The A-to-Z journey shares the many special moments of care that animals receive from cattle producers and veterinarians every day on America’s farms and ranches. The book is now available on the Ag Storytellers site at  https://agstorytellers.myshopify.com/pages/our-library.

To download a C is for Care coloring page or a special cow craft activity for young children, visit BornoftheBond.com.

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After 70 years innovating ways to predict, prevent, detect and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide, from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $7.8 billion in 2021 with approximately 12,100 employees. For more, visit zoetis.com.

About Ag Storytellers

Amanda Radke, Michelle Weber and Tracy McMurphy are agricultural professionals and moms who are on a mission to tell agriculture’s rich stories through accurate, engaging and vibrant children’s books that will become a favorite on the bookshelf, as well as a legacy for the producers we represent. With decades of combined experience in the areas of writing, illustrating and design, Ag Storytellers is a collaborative effort that connects consumers with producers. For more information, visit www.AgStoryTellers.com. 

For Further Information, Contact: 

Clint Mefford 
Zoetis 
580-370-0022 
clint.mefford@zoetis.com 

Lori Maude 
Bader Rutter 
303-809-3789 
lmaude@bader-rutter.com 

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