Companies Expand Terms of Diabetes Pet Care Alliance™ Program

Merck Animal Health, Purina and Zoetis lift cap on clinic enrollment in educational program

(Sept. 6, 2017) —There’s good news for veterinarians wanting to step up their efforts to diagnose diabetes in their patients and educate owners of diabetic pets. The number of veterinary practices that can enroll in the annual Diabetes Pet Care Alliance™ educational program will no longer be limited, as in past years, and the enrollment period for the program will be extended from one month to two. With both canine and feline diabetes diagnoses believed to be on the rise,1 this change is designed to meet the needs of both veterinarians and the pet-owning public.

For the past four years, Merck Animal Health, Purina, and Zoetis have joined forces via the Diabetes Pet Care Alliance to help veterinary practices diagnose new canine and feline diabetes cases and jump-start management of the disease. The program, which is timed to prepare veterinary practices for Pet Diabetes Month in November, has helped facilitate the screening of thousands of pets since the program began. An estimated 300 pets were diagnosed in 2016 by veterinarians participating in the program.

Veterinarians who enroll in the Diabetes Pet Care Alliance program gain access to vital tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics. The kits include the following:
• One AlphaTRAK® 2 Blood Glucose Monitoring System from Zoetis
• One 6-pound bag of Purina® Pro Plan® Veterinary Diets DM Dietetic Management® Feline Formula for cats or Purina® Pro Plan® Veterinary Diets EN Gastroenteric Fiber Balance® Dry Formula for dogs
• One 10 mL vial of Vetsulin® (porcine insulin zinc suspension) from Merck Animal Health

Program enrollment will be open from September 1 through October 31, 2017; to enroll, veterinarians can visit Because of increasing interest from veterinary clinics and the possibility of getting more pets diagnosed, Merck Animal Health, Purina and Zoetis have lifted the previous enrollment cap of 1,000 clinics.

While believed to be underdiagnosed, diabetes mellitus affects an estimated one in 230 cats and one in 300 dogs.1,2 For more information, veterinarians can visit with representatives of the three companies or visit

About Merck Animal Health
For more than a century, Merck, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit or connect with us on LinkedIn, Facebook and Twitter at @MerckAH.

About Purina Pro Plan Veterinary Diets
Purina Pro Plan Veterinary Diets is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Purina promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Purina is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.
Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

About Zoetis
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2016, the company generated annual revenue of $4.9 billion with approximately 9,000 employees. For more information, visit

About National Diabetes Month
National Diabetes Month is an initiative sponsored by the National Diabetes Education Program, a federally funded program sponsored by the U.S. Department of Health and Human Services’ National Institutes of Health and the Centers for Disease Control and Prevention and includes over 200 partners at the federal, state, and local levels.

1. State of Pet Health® 2016 Report, Banfield Pet Hospital
2. Putative risk factor analysis. McCann TM, Simpson KE, Shaw DJ, et al. J Feline Med Surg 9:289-299, 2007.
3. Canine diabetes mellitus; can old dogs teach us new tricks? Catchpole B, Ristic JM, Fleeman LM,Davison LJ.
Diabetologia 48:1948-1956, 2005.



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