Diabetes Pet Care Alliance™ Gains Momentum, Helps Clinics Leverage Pet Diabetes Month

Six years of success inspire Merck Animal Health, Purina and Zoetis to continue joint effort to help clinics and clients

July 7, 2020: While a diagnosis of pet diabetes mellitus is never good news for a pet owner, the good news is an early diagnosis of this chronic disease could lead to a positive prognosis. 
The opportunity to help pets enjoy long-term successful management of diabetes is what drove company partners Merck Animal Health, Purina and Zoetis to form the Diabetes Pet Care Alliance™ program in 2014. Now in its sixth year, the program goal is to facilitate the screening of more than 2,000 pets during Pet Diabetes Month in November. 
The Diabetes Pet Care Alliance encourages patient screening, owner education, and early intervention for dogs and cats with diabetes. The program is timed to help veterinarians leverage Pet Diabetes Month by giving them access to important tools and resources they can use to raise awareness of diabetes among pet owners and increase the number of pets screened for the disease.

2020 Pet Diabetes Alliance program builds on past success 
The Diabetes Pet Care Alliance program has grown each year since its inception. In 2019, more than 1,900 veterinary practices enrolled in the program and a record 1,404 new pets were diagnosed by participating practices during the program period—a 57 percent increase over the number of pets diagnosed by participants during the same program period in 2018. 
Clients whose pets are diagnosed with diabetes are provided with free kits to help jump-start management of their pets. Program kits include the following:

• One AlphaTRAK® 2 Blood Glucose Monitoring System from Zoetis 
• One 6-pound bag of Purina® Pro Plan® Veterinary Diets DM Dietetic Management® Feline Formula for cats or Purina® Pro Plan® Veterinary Diets EN Gastroenteric Fiber Balance® Dry Formula for dogs 
• One 10 mL vial of Vetsulin® (porcine insulin zinc suspension) from Merck Animal Health

Clinic enrollment begins Sept. 1 and ends Oct. 31, 2020; clients whose pets are diagnosed between Nov. 1 and Dec. 31, 2020, are eligible to receive the free kits. To enroll or learn more, veterinarians can visit usa.petdiabetesmonth.com.


AlphaTRAK 2 is a registered trademark of Zoetis Belgium S.A. and the Zoetis logo is a registered trademark of Zoetis Services LLC.

Purina Pro Plan Veterinary Diets is a registered trademark of Societé des Produits Nestlé S.A.

Vesulin is a registered trademark of Intervet Inc.

About National Diabetes Month 
National Diabetes Month is an initiative sponsored by the National Diabetes Education Program, a federally funded program sponsored by the U.S. Department of Health and Human Services’ National Institutes of Health and the Centers for Disease Control and Prevention and includes over 200 partners at the federal, state, and local levels.

About Merck Animal Health 
For more than a century, Merck, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, is the global animal health business unit of Merck. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com or connect with us on LinkedIn, Facebook, and Twitter at @MerckAH.

Sure Petcare, along with HomeAgain, is a Companion Animal portfolio of digital products within Merck Animal Health. In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. Sure Petcare sells direct through retail stores and veterinary practices in 35 countries.

In July 2019, Sure Petcare launched in the U.S. the SureFeed® Microchip Pet Feeder Connect, the next generation of the best-selling SureFeed Microchip Pet Feeder, which monitors the eating behavior of pets. The smart feeder monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal. Feeding behavior is a key indicator of health for pets with a loss of appetite or change in feeding habits often being one of the first signs of illness. The SureFeed Microchip Pet Feeder Connect records the time and weight of food consumed by a pet each time they eat from the feeder, reporting it directly to the Sure Petcare app. Over time, this enables pet owners to build a comprehensive understanding of their pet’s unique feeding patterns, making it easier for them to spot changes in their pet’s health and well-being earlier than they may otherwise have been able to do so.

About Purina Pro Plan Veterinary Diets 
Purina Pro Plan Veterinary Diets is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Purina promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Purina is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

About Zoetis 
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees. For more information, visit www.zoetis.com.

For further information, contact: 
Sue O’Brien 
319-231-6129 (cell) 
612-305-6116 (office) 



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