United States

Diabetes Pet Care Alliance™ Sets Sights on Undiagnosed Patients

Companies renew commitment to help drive in-clinic diabetes awareness and diagnosis


(Sept. XX, 2015) — To help assist veterinary practices identify new diabetes cases and jump-start management of the disease, the Diabetes Pet Care Alliance™ is rolling out a program in alignment with November’s National Diabetes Month. Formed in 2014 via collaboration between Merck Animal Health, Nestlé Purina PetCare and Zoetis, the Diabetes Pet Care Alliance™ is extending its mission by equipping more veterinary practices with vital tools and resources relating to diabetes awareness.

Beginning October 1, veterinary clinics can enroll to participate in the Diabetes Pet Care Alliance™ by visiting www.usa.petdiabetesmonth.com. As part of National Diabetes Month, this special program will kick off November 1 and run through December 31, 2015. Since the program can only accommodate the first 500 veterinary practices to enroll, veterinarians are encouraged to enroll their practices as soon as possible.

Participating clinics will receive client education tools from the Alliance to aid with diabetes awareness and screenings.  Additionally, owners whose pets are diagnosed during this program will receive a free Diabetes Pet Care Alliance disease management kit from participating clinics. These management kits include the following:

• One AlphaTRAK® 2 Blood Glucose Monitoring System from Zoetis
• One bag of Purina®  Pro Plan®  Veterinary Diets DM Dietetic Management® Feline Formula or DCO Dual Fiber Control® Canine Formula from Purina
• One 10 mL vial of Vetsulin® (porcine insulin zinc suspension) from Merck Animal Health

Diabetes mellitus affects an estimated one in 230 cats and one in 300 dogs1,2, with incidence on the rise. Unfortunately diabetes in pets tends to be under-diagnosed. This is especially true in cats, which—unlike dogs—suffer primarily from Type 2 diabetes, which is often related to obesity. Through the Diabetes Pet Care Alliance, veterinarians can take advantage of additional tools to make their clients aware of the clinical signs of diabetes so that more patients can be screened, diagnosed and treated.

For more information about the Diabetes Pet Care Alliance™, please visit www.usa.petdiabetesmonth.com.

About Merck Animal Health

Today's Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com or connect with us on LinkedIn and Twitter at @MerckAH.

About Nestlé Purina PetCare

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2014, the company generated annual revenue of $4.8 billion. With approximately 10,000 employees worldwide at the beginning of 2015, Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in 120 countries. For more information visit www.zoetisus.com.

About National Diabetes Month

National Diabetes Month is an initiative sponsored by the National Diabetes Education Program, a federally funded program sponsored by the U.S. Department of Health and Human Services’ National Institutes of Health and the Centers for Disease Control and Prevention and includes over 200 partners at the federal, state, and local levels.


For Further Information, Contact:

Sue O’Brien
319-231-6129 (cell)
612-305-6116 (office)
sue.obrien@exponentpr.com


REFERENCES

1. Feline diabetes mellitus in the UK: The prevalence within an insured cat population and a questionnaire-based
putative risk factor analysis. McCann TM, Simpson KE, Shaw DJ, et al. J Feline Med Surg 9:289-299, 2007.

2. Canine diabetes mellitus; can old dogs teach us new tricks? Catchpole B, Ristic JM, Fleeman LM,Davison LJ.
Diabetologia 48:1948-1956, 2005.