Enlight Illuminates Path To Genetic Improvement In Holstein Dairy Cattle

Online dashboard delivers cutting-edge genomic technology to Holstein dairy producers

KALAMAZOO, MICH (July 1, 2014) – EnlightTM is a new online, comprehensive management tool designed to help dairy producers who own Holstein cattle more efficiently manage herd genetics. The result of collaboration between Holstein Association USA and Zoetis, Enlight will provide dairy producers with a comprehensive view of herd-level and individual animal genetic performance.

“Enlight will help us obtain genomic information in a timely way and evaluate our animals to make the decisions necessary to help us meet our breeding goals,” said Glen Brown, Holstein Association USA president and dairy producer from Coalville, Utah. “Enlight will be an important tool for all herds, regardless of size, to access important information and use it to fit specific needs.”

Genomic samples submitted by Enlight users will be analyzed by CLARIFIDE®, a DNA-marker technology for optimizing selection and management of dairy replacement females from Zoetis. Once samples are processed, producers can manage their herd genetics through the Enlight dashboard at www.EnlightDairy.com. Users will also have immediate access to a diverse suite of reporting and analysis tools, in addition to official animal identification, breed benchmarks and reporting formats that were traditionally only available through the Association. All information will be accessible as results are made available via a password protected website with no need to install software or upgrades. 

“Advancing animal health and genetics for the benefit of dairy producers has been a long and well-established commitment of Zoetis,” said Cheryl Marti, senior marketing manager,  Dairy Genetics and Reproductives, at  Zoetis.   “We recognized the need for a new product that could enhance producers’ use of genomic information on their dairies. Through Enlight and the collaboration with the Holstein Association, we look forward to redoubling of efforts to provide dairy producers with cutting-edge, user-friendly resources that improve selection, management and mating decisions.”

As leaders in their respective industries, Holstein Association USA and Zoetis create a powerful team with a singular vision to help dairy producers maximize their investment in Holstein genetics.

“Enlight is cutting edge, first-of-its-kind information technology that allows the dairy producer to put genomic information to use to make decisions that directly impact herd genetics and profitability,” said John M. Meyer, chief executive officer,  Holstein Association USA. “We are proud to be able to partner with Zoetis to deliver this service that aids in the success and profitability of our members and other dairy producers.” 

To enroll your herd in Enlight, contact your Holstein Association USA or Zoetis representative or their respective customer service departments—(800) 952-5200 (Holstein) or (877) 233-3362 (Zoetis). For more information on Enlight, visit www.EnlightDairy.com.

About Holstein Association USA, Inc.

Holstein Association USA, Inc. provides products and services to dairy producers to enhance genetics and improve profitability of Holstein cattle, ranging from registry processing and identification programs to consulting services. Headquartered in Brattleboro, Vt., Holstein Association USA maintains the records for Registered Holsteins® and represents approximately 30,000 members throughout the United States. For more information, visit www.holsteinusa.com.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenues of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 28 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries.  For more information, visit www.zoetisus.com.

For further information, Contact:
Jessica Wolf  
(973) 443-2847
Lindsey Worden
(802) 451-4096



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