United States

Find Zoetis Equine On Facebook

EQStable Page Opens Up Conversations For Caring And Sharing About Horses

Madison, N.J, March 20, 2013 – Zoetis is excited to launch a new equine page on Facebook® called EQStable that gives horse owners and horse lovers a place to interact, while also serving as a resource for equine-related education and expertise. 

“We understand how much our customers love to ride, show, race and enjoy horses, which is why we are providing them with a place to talk about their mutual passion for horses, share experiences and discuss industry topics,” said Julian Garcia, group director, U.S. Cattle and Equine Marketing, Zoetis. “The EQStable page captures what the equine industry is all about, from friends and camaraderie to personal growth and learning from others.”

The EQStable page, with over 23,000 Facebook likes and quickly growing, provides veterinary tips, highlights different breeds, includes a quote of the day and features a horse of the week. It also posts photos and videos, and invites others to do the same, to share their experiences with horses.

Each month, EQStable focuses on different topics that relate to the season and upcoming equestrian events. In March, the page focuses on preventive care, including vaccines, dental care and deworming, as well as the upcoming show season. Fans and visitors can engage in conversation about foaling and travel, and Zoetis shares tips from its own experts, partners and friends in the industry.

Soon, Zoetis will launch an EQStable channel on YouTube® to give people the chance to learn from how-to or informational videos and to view new commercials. And for those looking for inspiration for their equine lifestyle, an EQStable page on Pinterest® will launch as well.

“Zoetis is looking forward to the conversations and interaction that EQStable will provide on this new Facebook page, and we can’t wait to interact even more on YouTube and Pinterest,” said Wendy Irvine, senior marketing communications manager, Zoetis.

Customers, horse owners and horse lovers alike can start talking on EQStable right now by clicking here: http://www.facebook.com/EQStable

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on a 60-year history as the animal health business of Pfizer Inc., Zoetis discovers, develops, manufactures and markets veterinary vaccines, diagnostics, genetic tests and medicines, with a focus on both farm and companion animals.  The company generated annual revenue of $4.2 billion in fiscal 2011. Zoetis has more than 9,500 employees and a local presence in approximately 70 countries, including 29 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries.

For further information, Contacts: 

Wendy Irvine 
Zoetis 
973-660-5624 
wendy.irvine@zoetis.com

Sara Schmitz
Bader Rutter & Associates
262-938-5459
sschmitz@bader-rutter.com