Keep Your Top Performers

Make sure your employees understand their value

By: Rodrigo Carranza, PeopleFirst™ senior business manager, Zoetis

Managers can have the biggest influence on employee engagement. It’s been said that employees typically don’t leave the company, they leave their managers.

So how can managers and owners focus on keeping employees motivated and committed to their jobs this year? Managers should ensure employees understand the vision and direction of the operation, business or veterinary clinic. This can help them feel like part of the team and give them a better understanding of how their role contributes to overall business success.

With that in mind, here are five things managers can do to help keep their employees motivated to excel:

  1. Develop leaders
    Improving engagement begins with the leadership. Engaged employees are fully involved and enthusiastic about their work and committed to the organization’s goals and values. Show employees how they play a part in the overall success of the operation and health of the animals.
  2. Invest in training
    Training helps employees feel like they have the tools and skills to do the job well. It also helps reduce frustrations, accidents and timely and costly errors. Without proper training, you’re risking more than employees leaving, you’re creating a liability.
  3. Clear expectations
    It’s important for employees to not only learn how to do tasks well but also to understand their role. Tie the day-to-day tasks of employees to a bigger cause. That will allow employees to be able to see very clearly how they can contribute and what’s expected from them at work.
  4. Continuous feedback
    Balance constructive criticism and positive feedback. It’s just as important to provide someone with timely, corrective feedback as it is to recognize something good. Providing appreciation and criticism lets employees know their actions affect the company and can motivate employees to do the job better.
  5. Communicate effectively
    Employees can get discouraged when they believe their ideas aren’t being heard. Communication can’t be one-way. Help employees feel valued by talking to them and listening to their questions. Let them have a share of voice in the company.

Learning how to lead and motivate people is vital to the success of every manager and, ultimately, every business. Building trust and telling employees how they contribute to an organization’s success help to keep them devoted to their work. Employees need to not only see the big picture but also understand how their role matters. The more your employees know how their work makes a difference, the more they’ll care.

For more tips to help develop your leadership, employees, operation or business, visit

About the author

Rodrigo Carranza is a senior business manager for PeopleFirst™ at Zoetis. He works with cattle producers, equine business owners and veterinarians to meet their human resources, training, development and leadership needs.

PeopleFirst is the industry’s first comprehensive human capital solutions program. These services were created in direct response to challenges customers expressed with managing today’s complex operations. For more help on employee and business management solutions, talk with a certified consultant, such as the ones available through PeopleFirst. Visit to learn more.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on a 60-year history as the animal health business of Pfizer, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2012, the company generated annual revenues of $4.3 billion. With approximately 9,300 employees worldwide at the beginning of 2013, Zoetis has a local presence in approximately 70 countries, including 29 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries. For more information on the company, visit

Zoetis is the proud sponsor with the Smithsonian Institution Traveling Exhibition Service and the American Veterinary Medical Association of the mobile educational exhibit Animal Connections: Our Journey Together. Families visiting the exhibit will explore the vast bonds between people and animals and learn about the important role veterinarians play in protecting animal and human health.

Download a high-resolution photo of Rodrigo Carranza, PeopleFirst™ senior business manager, Zoetis.

For further information, Contact:

Jessica Wolf 

Lindsey Langemeier
Bader Rutter



Mon–Fri, 8:30am–8:00pm ET

This site is intended for U.S. Animal Healthcare Professionals. The product information provided in this site is intended only for residents of the United States. The products discussed herein may not have marketing authorization or may have different product labeling in different countries. The animal health information contained herein is provided for educational purposes only and is not intended to replace discussions with an animal healthcare professional. All decisions regarding the care of a veterinary patient must be made with an animal healthcare professional, considering the unique characteristics of the patient.

All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. ©2022 Zoetis Services LLC. All rights reserved.