Make your veterinarian a part of your team

Dairies are best served by having a valid veterinarian-client-patient relationship (VCPR)

As a dairy producer, the power to prevent violative milk or meat residues is in your hands. It takes preparation, planning and teamwork to create an effective residue avoidance plan. It starts with a strong partnership with your veterinarian.
“Your veterinarian is the expert in the proper use of animal health products to prevent residues, as well as to prevent and treat disease,” explained Richard Wallace, DVM, senior veterinarian, Dairy Technical Services, Zoetis. “As your most trusted advisor on the topic, your veterinarian knows your operation, your herd and the individual animals, and can help you create treatment protocols that are tailored to your animals and operation.”
The partnership you develop with your veterinarian is called a veterinarian-client-patient relationship, or VCPR. This means your veterinarian examines animals in person and maintains a relationship with your operation through regular visits and communications. This relationship is what allows a veterinarian to diagnose and treat your animals.
Establishing and maintaining a VCPR requires commitment from the producer and the veterinarian. Producers are responsible for:

  • Allowing the veterinarian to take responsibility for making health judgments about your animals
  • Being open to consultation and advice from your veterinarian
  • Making sure your employees and you comply with the veterinarian’s instructions for treatment
  • Keeping written records of all treatments

For their part, veterinarians are responsible for:

  • Providing your animal with medical care
  • Making clinical animal health judgments
  • Developing a treatment recordkeeping system
  • Advising you about the benefits and risks of different treatment options
  • Providing oversight of treatment, compliance and outcome
  • Helping you find emergency care for your animal, if needed

Why is establishing and maintaining a valid VCPR so important? It allows your veterinarian to provide your animals with the best possible medical care. The American Veterinary Medical Association’s Principles of Veterinary Medical Ethics requires a valid VCPR to be in place for a veterinarian to prescribe medications or treat an animal. It also is required by law in many states.
Learn more about the benefits of a VCPR partnership and how to better maintain a valid VCPR with your veterinarian at the American Veterinary Medical Association website or from Zoetis at
About Zoetis

Zoetis (zô-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenue of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 28 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries. For more information, visit
Zoetis is the proud sponsor, with the Smithsonian Institution Traveling Exhibition Service, the American Veterinary Medical Association and the American Veterinary Medical Foundation, of the mobile educational exhibit Animal Connections: Our Journey Together. Families visiting the exhibit will explore the vast bonds between people and animals and learn about the important role veterinarians play in protecting animal and human health. 
For further information, Contact:
Jessica Wolf 
(973) 443-2847

Kristina Hopkins
Bader Rutter
(262) 938-5577




Mon–Fri, 8:30am–8:00pm ET

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