New Science Presented In New Ways At Zoetis-Sponsored Educational Sessions For 2013 Western Veterinary Conference

LAS VEGAS, NEV., Feb. 18, 2013 – Innovative teaching techniques and a choice of course lengths will highlight the educational sessions offered by Zoetis™, formerly the animal health business unit of  Pfizer Inc., during the upcoming Western Veterinary Conference in Las Vegas, Nev. Recognized veterinary medical experts will discuss current treatment options in dermatology, pre-anesthesia and sedation, and osteoarthritis in interactive sessions that allow attendees to choose the programs that best suit their educational needs.

For attendees preferring in-depth information, a symposium, “Excellence in Dermatology: New Tools for Your Kit,” will be presented from 8 to 11:50 a.m. on Tuesday, Feb. 19. The symposium will feature four sessions: Mark Papich, DVM, MS, DACVCP, will discuss “Where to Place Your Bets: Winning Strategies for Treating Resistant Skin Infections,” followed by a two-part program with Valerie Fadok, DVM, PhD, DACVD; and Dana Liska, DVM, DACVD, who will team-teach the session “Target the Itch: The Latest What-Ifs and How-Tos.” The symposium will conclude with all three specialists presenting a session titled “Dermatology Case Relay…Your Way,” where the speakers will lead audience members in an interactive presentation on the management of dermatology cases.

“Not only do we strive to offer veterinarians innovative solutions to the challenging dermatology cases they see each day in their practices; we also look for innovative ways to share that information with them,” said J. Michael McFarland, DVM, DABVP and group director of Companion Animal Veterinary Operations for Zoetis. “Veterinarians’ time at conferences is limited, and we appreciate that not all people learn the same way, so we strive to find the most accessible and informative methods of presenting important new treatment information to help doctors and technicians better serve their patients when they return to the clinic.”

On Monday, Feb. 18, Dr. Fadok will present innovative solutions in dermatology in her session, “New Targets for Treatment of Pruritic Conditions in Dogs” at the Zoetis booth (1049).  She will look at the challenges with current therapies for controlling itch associated with allergic skin disease, how cytokines perpetuate the cycle of itch and inflammation, and how this discovery could change treatment of allergic dogs.

On Wednesday, February 20, Zoetis is sponsoring the symposium, “Current Concepts in Pathological Pain”. Andre Shih, DVM, DACVA, will discuss “Better Ways to Consider Pre-Anesthesia and Sedation”. Along with covering the advantages of sedation for diagnostic purposes and pre-anesthesia, Dr. Shih will provide his perspective on drug shortages and alternatives and will take questions from participants.

Following Dr. Shih, new insights on the benefits of NSAIDs in the treatment of osteoarthritis will be the subject of “Maximizing the Benefits and Minimizing the Risks Associated with Long-Term NSAID Treatment for Osteoarthritis by John Innes, BVSc, PhD, CertVR, DSAS(Orth), MRCVS. Dr. Innes will address why the benefits outweigh the risks in long-term use of NSAIDs for osteoarthritis in dogs. Duncan Lascelles, BSc, BVSc, PhD, CertVA, DSAS (ST), DECVS, DACVS will close Wednesday’s symposium with “Updates in Canine Osteoarthritis Treatment”.

For veterinarians with limited time, the Education Center in the Zoetis booth (1049) will offer a series of 30-minute sessions each day Monday through Wednesday, including sessions with Dr. Fadok, Dr. Shih and Dr. Innes. The sessions will be offered twice daily at 12:15 and 1:15 p.m.

Veterinarians can be among the first to experience ViSTa, a breakthrough teaching technique that uses a 3D virtual world to earn CE credits from anywhere on the globe. Helen Power, DVM, DACVD, will use this innovative new technology to lead a series of 30-minute sessions about breakthrough science surrounding canine allergic disease. The sessions will be offered Monday through Wednesday between 9 a.m. and 6 p.m. Exact times will be available at the Zoetis booth, 1049. Veterinarians will receive a $5 Starbucks card for participating.

Attendees preferring an individual learning experience can review five real-life case studies presented on interactive, touch-screen panels. The panels feature the stories of Cleo, Sophie, Skeezix, Smoke and Luna and the veterinarians who helped them. The panels re-create these five unique pet journeys to show the path to recovery using Zoetis dermatology products. These case studies and other interactive educational panels are available in the Zoetis booth during regular Exhibition Hall hours.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on a 60-year history as the animal health business of Pfizer, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, with a focus on both farm and companion animals.  The company generated annual revenue of $4.2 billion in fiscal 2011. Zoetis has more than 9,500 employees and a local presence in approximately 70 countries, including 29 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries.

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