Pfizer Animal Health introduces labor management solutions for beef producers

Helps businesses reduce turnover and improve performance

MADISON, N.J. — Feb. 28, 2012 — Pfizer Animal Health is expanding the services available to its customers by incorporating labor management solutions. PeopleFirst™ Human Capital Solutions provides a comprehensive and strategic approach to help solve the talent management, leadership development and employee training needs of agricultural operations.

“Our customers spoke, and we listened,” says Rodrigo Carranza, marketing and sales manager, PeopleFirst, Pfizer Animal Health. “Finding, developing and managing people are some of the greatest challenges producers face, and PeopleFirst provides a viable solution. To remedy a lack of specialized training, the professional PeopleFirst coaches and trainers educate personnel managers by helping them strive toward creating a workplace culture of highly engaged, productive and efficient employees.”

PeopleFirst offers a comprehensive array of fee-based services, including consultative service options that are developed and customized for the specific needs of a business, as well as various industry-leading standardized courses, workshops and training sessions. One of these standardized programs is the Supervisory Certificate Program, a multi-module course designed for feedlot middle managers and supervisors.

The PeopleFirst Supervisory Certificate Program trains middle and frontline managers and supervisors to lead with confidence. Professional instructors — experienced in multicultural and bilingual agricultural workforce training — help participants develop the leadership skills to effectively supervise people and functions. Program participants first learn about themselves, then more about their employees, and put new skills into practice. These new skills give them the confidence to better organize work and make decisions, accept greater accountability, successfully lead conflict resolution and more thoroughly engage their teams.

“PeopleFirst services are designed to help organizations reach levels of higher employee commitment and consistent performance,” Carranza says. “We also work on systems that can help organizations sustain the positive change they achieve within their organization.”

For more information about PeopleFirst Human Capital Solutions, visit or contact your local Pfizer Animal Health representative.

About Pfizer Animal Health

Pfizer Animal Health, a business of Pfizer Inc., is a world leader in discovering and developing innovative animal vaccines and prescription medicines, investing an estimated $300 million annually in animal health product research and development. For more information about how Pfizer Animal Health works to ensure a safe, sustainable global food supply from healthy livestock and poultry; or helps companion animals and horses to live longer, healthier lives, visit

For more information contact:

Christina Lood
Pfizer Animal Health

Kori Conley
Bader Rutter



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