United States

Pfizer Animal Health Introduces Two New Websites For Dermatological Education

Organization reinforces commitment to veterinarian and animal dermatology communities
through powerful online resources about allergic skin conditions

(MADISON, NJ)—July 23, 2012—Pfizer Animal Health (PAH) has launched two educational web sites to communicate advancements in veterinary dermatology and help improve the discussions between veterinarians and pet owners about allergic skin conditions.

The two sites—www.mypetitches.com and www.itchcycle.com —bring visitors the latest research and news from the dermatological community and highlight new information about PAH’s portfolio of products for allergic skin conditions.

  • www.mypetitches.com: Developed for the pet owner, this site provides a comprehensive online resource to help owners understand the common signs and causes of skin conditions and the importance of partnering with their veterinarian to provide the best care for their pet.
  • www.itchcycle.com: This site is the veterinarian’s or dermatology specialist’s online gateway to the newest dermatological insights, information and tools, including recent research findings and downloadable materials about the pathobiology of allergic disease.

Candace Sousa, DVM, DABVP, DACVD, a dermatologist and senior veterinary specialist with the Pfizer Animal Health Veterinary Specialty Team, said the launch of the two sites represents PAH’s ongoing commitment to advancing veterinary dermatology—from providing educational tools, programs and websites to researching and developing new molecules and treatment pathways.

“Every day in clinics and hospitals across the country, a significant portion of a veterinarian’s schedule is spent treating pets with allergic skin conditions and discussing treatment options with pet owners,” Sousa said. “We recognize this important challenge and have committed the resources to provide veterinarians and dermatology specialists tools to facilitate better discussions with pet owners and establish individualized treatment protocols for each patient that address pruritus and skin infections, while working to diagnose the underlying cause of skin conditions.”

The two websites will be formally introduced to veterinarians at the upcoming 7th World Congress of Veterinary Dermatology (WCVD) Meeting 2012 in Vancouver, British Columbia, in late July.

About Pfizer Animal Health

Pfizer Animal Health, a business unit of Pfizer Inc, is a world leader in the discovery, development and manufacture of innovative animal health vaccines, medicines, diagnostic products and genetic tests. We work to assure a safe, sustainable global food supply from healthy beef and dairy cattle, swine, poultry, sheep and fish while helping dogs, cats and horses live healthier longer lives. We strive to be the animal health company that provides full healthcare solutions to veterinarians, livestock producers, and pet owners. To learn more, visit https://animalhealth.pfizer.com.

For further information, Contact:

Deron Johnson
Pfizer Animal Health
973-660-5567
Deron.Johnson@pfizer.com

Emily Dahlbeck
archer>malmo
901-523-2000
edahlbeck@archermalmo.com