Pfizer Animal Health Launches Online Portal for U.S. Veterinarian Community

New website showcases up-to-date veterinary practice news, interactive blog feature and comprehensive product and animal health information

MADISON, N.J. — April 29, 2011 — Pfizer Animal Health today announced its new U.S. web portal to better engage and connect with its customers and to create an interactive community for practicing and student veterinarians.

The enhanced web presence,, will serve as a single destination to all users of Pfizer Animal Health products in the United States -- including veterinarians, producers and pet owners.

“The new online platform offers new features and will ultimately contain a robust collection of information for the veterinary community,” said Michael McFarland, DVM, Dipl. ABVP, Group Director Veterinary Medical Services at Pfizer Animal Health.  “We are committed to informing and supporting veterinarians as well as those involved in health decisions for livestock and pets.”

As the U.S. entry point for the online global veterinary community, offers:

  • A single point of entry for all animal health web assets
  • Up-to-date product and disease condition information segmented by species
  • Breaking news articles and announcements

Additionally, the website includes an Online Town Center for veterinarians that features a blog community and is dedicated to the continuation of Pfizer’s support to the veterinary community under the banner “Commitment to Veterinarians.” This section of the platform is focused on four key areas of Pfizer’s support: training and continuing education, research and development, investing in the future of the profession, and philanthropy.          

“This launch is just the beginning of many new capabilities to come.  Throughout 2011, we’re planning several enhancements that offer greater capabilities for us to connect with our customers,” McFarland said.  “Our next release will allow veterinarians to register for the portal and gain access to scientific information, programs, promotions and solutions through a single destination.”

The Pfizer Animal Health U.S. web portal is accessible via, and visitors also can directly access the Commitment to Veterinarians Town Center at

Pfizer Inc: Working together for a healthier world™
At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life.  We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals.  Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products.  Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.  Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world.  For more than 150 years, Pfizer has worked to make a difference for all who rely on us.  To learn more about our commitments to animal health, please visit us at

Katy Funk
(410) 821-8220

Rebecca Cisek
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