Pfizer Animal Health U.S. Cattle Marketing Team Grows by Four
Dunn, Lonie, Yi-Kochoa and Campbell add significant expertise to the Pfizer Animal Health Marketing Team
MADISON, N.J. — Nov. 8, 2011 — Pfizer Animal Health has added to the expertise and services available to its customers by adding four marketing and creative professionals to its U.S. Cattle Marketing team — Ryan Dunn, Jean Lonie, Charlotte Ami Yi-Kochoa and Heather Campbell.
“Solid industry knowledge and experience working with veterinarians, nutritionists and producers across the country will add a great deal of experience to one of the best teams in the business,” says Julian Garcia, group director, U.S. Cattle Marketing, Pfizer Animal Health. “We are excited to bring the unique experiences of each of these individuals into our organization and know that they will help us to better serve our customers.”
Joining the U.S. Cattle Biologicals team as marketing manager is Ryan Dunn, formerly in a marketing role at Alpharma Animal Health. In his new role, Ryan is leading marketing efforts for the cattle biological portfolio, including the industry-leading Bovi-Shield GOLD® product line. Ryan earned a Bachelor of Science degree in agribusiness and applied economics from The Ohio State University. He will complete a Master of Business Administration degree in agriculture from Kansas State University this year.
Jean Lonie recently joined the team as senior manager, marketing communications, for the beef segment. She brings 15 years of communications experience in the agricultural industry to Pfizer Animal Health. In her new role, Lonie will lead strategic planning and implementation of marketing communications programs that drive adoption of products and services in the beef segment. She previously served as director of communications to the Pennsylvania Secretary of Agriculture. After earning a Bachelor of Science degree in agriculture from the University of Delaware, Jean gained her Master of Business Administration degree from Eastern University and is a graduate of the Pennsylvania Rural Leadership Program.
To further strengthen the beef team’s efforts, Charlotte Ami Yi-Kochoa joined Pfizer Animal Health as associate manager, marketing communications for the beef team. In this position, she is responsible for planning and implementing marketing communications programs for the beef segment, with primary responsibility for the implant, feed additive and parasiticide brands. Charlotte brings strong experience in pharmaceuticals and project management to her new role. Most recently, she was a project manager at Publicis Life Brands Medicus. Charlotte’s earned a Bachelor of Fine Arts degree in graphic design from the School of Visual Arts and a Master of Arts degree in graphic communications management and technology from New York University.
With over 14 years of marketing, advertising and graphic design experience, Heather Campbell joined Pfizer Animal Health from Alpharma Animal Health as an associate manager and graphic designer on the marketing communications team. In her new role, Campbell will support the marketing team’s creative and graphic design efforts by helping produce customized marketing materials to support the company’s key brands. Campbell attended California State University-Fullerton and holds a Bachelor of Science degree from the University of Phoenix.
“The experience each of these individuals brings to the table, along with a great passion for the industry, will allow our team to better understand and reach our customers and expand our animal health and marketing expertise,” says Becky Lambert, director, U.S. Cattle Marketing Communications, Pfizer Animal Health.
About Pfizer Animal Health
Pfizer Animal Health, a business of Pfizer Inc., is a world leader in discovering and developing innovative animal vaccines and prescription medicines, investing an estimated $300 million annually in animal health product research and development. For more information about how Pfizer Animal Health works to ensure a safe, sustainable global food supply from healthy livestock and poultry; or helps companion animals and horses to live longer, healthier lives, visit www.PfizerAH.com.
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