Zoetis Announces Itchy Pet Awareness Month this August

With its industry-leading dermatology portfolio, Zoetis introduces a month-long awareness program to encourage veterinarians and pet owners to start the “itch” conversation

PARSIPPANY, N.J., July 30, 2019 – Zoetis is launching Itchy Pet Awareness Month this August to encourage pet owners and veterinarians to engage in conversation about “itch behavior” and to raise awareness about pet skin health needs. Skin-related issues are the top four reasons pet owners bring their dogs in for veterinary visits, including skin allergies, ear infections, skin lumps/bumps and skin infections.1 Symptoms can be difficult to discern from “normal” dog behavior; therefore, Zoetis is encouraging dog owners to visit www.ItchingForHelp.com to take the itch quiz and identify when an itch is more than just an itch.

"Dermatology is the fastest growing therapeutic category in veterinary medicine and over the past five years, we’ve seen an almost 50% increase in the number of itchy dogs being presented to veterinary practices,” said Andrew Hillier, BVSc, MANZCVS (Canine Medicine), Diplomate ACVD, Assoc. Director, Dermatology Medical Strategy and Medical Lead, Veterinary Specialty Operations, Zoetis Petcare. “At Zoetis, we want all itchy dogs to get the help and relief they deserve. We are committed to innovative dermatology solutions, so veterinarians can restore the quality of life of dogs with allergic dermatitis long-term and build a strong ongoing relationship with their owners. Itchy Pet Awareness Month will encourage more conversations and create more opportunity for dogs to be relieved from problematic itch behavior and get back to normal again.”

Frequent itching and scratching in dogs are most commonly caused by infection, parasites or allergies to fleas, food or environmental allergens. Dog owners and veterinarians should have candid conversations about possible treatments, as long-term solutions are available for most dogs.

Veterinarians know that itch can take an emotional toll on pet owners – and can, in turn, affect their relationships with veterinarians. Chronic itch behavior can get in the way of everyday activities, including disrupting the sleeping patterns of both dogs and their owners. As dogs become even more a part of the family, they are increasingly finding their way into their owners’ beds – in fact, according to a 2018 study, more than half (55%) of the adult women participants shared their bed with at least one dog.2 This makes it more important to identify itch behavior to ensure all involved are maintaining their quality of life. Itchy dogs and their owners also have different needs; therefore, providing them options for customized treatment of skin allergies in dogs is key, and will protect the bonds that matter most. 

Zoetis has provided an Itchy Pet Awareness Month Practice Toolkit for veterinarians to generate conversations with pet owners within their practice this August. Pet owners are encouraged to visit www.ItchingForHelp.com for more information and resources.

About Zoetis 
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2018, the company generated annual revenue of $5.8 billion with approximately 10,000 employees. For more information, visit www.zoetis.com

For more information, contact:
Colleen White
973-822-7203
colleen.white@zoetis.com

Jamie Siburn
973-588-2254
jsiburn@coynepr.com

References:
Now from Nationwide®. Most Common Medical Conditions that Prompt Veterinary Visits. https://blog.nationwide.com/news/reasons-to-take-pets-to-the-vet/. Accessed December 18, 2018.

An Examination of Adult Women’s Sleep Quality and Sleep Routines in Relation to Pet Ownership and Bedsharing
https://www.tandfonline.com/doi/abs/10.1080/08927936.2018.1529354. November 2018.

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