Zoetis Celebrates Itchy Pet Awareness Month in August

Leading animal health company provides educational program for pet owners and veterinarians

PARSIPPANY, N.J. – July 30, 2020 – Today, Zoetis announced its second annual Itchy Pet Awareness Month campaign to encourage pet owners and veterinarians to have conversations about skin allergies, one of the top reasons dogs and cats visit the veterinarian today.As pets experience itching and scratching on a daily basis, Zoetis is raising awareness about this common medical condition, caused by skin infection, parasites, allergies to fleas, food or environmental allergens. Zoetis believes August is the perfect time to raise awareness among veterinarians and pet owners to discuss the severity of this issue and how treating it faster can significantly improve pets’ lives.

During the inaugural Itchy Pet Awareness Month in August 2019, the highest ever number of itchy pets visited the veterinarian.Since 2013, itchy dog visits have increased 50% and 7.5 million dogs were diagnosed with pruritus in 2019 alone.Pruritus (itch) is the fastest growing therapeutic area for veterinary practices; in fact, research conducted by Zoetis found that 20 million households across the U.S. have dogs with pruritus.4 Zoetis hopes to restore the quality of life for all itchy dogs and help itchy dogs get the relief they deserve, by encouraging conversations among veterinarians and pet owners and continuing to expand its innovative dermatology solutions. 

“The top four reasons pet owners bring their dogs in for veterinary visits today are because of skin-related issues such as allergies, ear infections, lumps or bumps and skin infections,” said Andrew Hillier, BVSc, MANZCVS (Canine Medicine), Diplomate ACVD, Director of Dermatology Medical Strategy, Zoetis. “By helping pet owners understand and overcome skin allergies and encouraging routine veterinary care, Zoetis can help life get back to normal for many families.”   

Skin allergies can get in the way of everyday activities, ultimately affecting the relationship between pets, their owners and veterinarians. To prevent this from happening, dog owners should look for common signs of skin allergies such as excessive licking, chewing, biting or scratching, foot chewing, hair loss, recurrent ear problems, redness of skin, body odor, and more before meeting with their veterinarian. By observing and reporting these types of behaviors and skin changes, this can help establish a diagnosis and the best treatment option available at the time of visit. 

Today, there are treatments specifically designed for dogs to help provide rapid relief from allergic itch and skin inflammation (redness, swelling), as well as long-term solutions for allergic and atopic dermatitis.5 To get to these solutions faster, dog owners are advised to regularly talk to their veterinarian about effective treatment options for allergic dog itch, including APOQUEL® (oclacitinib tablet), daily oral tablets to control allergic itch and skin inflammation, and CYTOPOINT®, an injectable that relieves constant dog itch due to allergic or atopic dermatitis for four to eight weeks.

As dog owners become more aware of their pets’ skin allergies, Zoetis encourages them to visit www.ItchingForHelp.com to learn more and to take the itch quiz to identify “when an itch is more than just an itch.” In addition, veterinarians can download the Itchy Pet Awareness Month Practice Toolkit at www.ScienceofStrongerBonds.com/resources to promote the importance of skin health in their clinics this August. Social media posts, emails to send to clients, downloadable posters and much more are also included in the toolkit.

About Zoetis 
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees. For more information, visit www.zoetis.com.

Do not use APOQUEL in dogs less than 12 months of age or those with serious infections. APOQUEL may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse. APOQUEL has not been tested in dogs receiving some medications including some commonly used to treat skin conditions such as corticosteroids and cyclosporine. Do not use in breeding, pregnant, or lactating dogs. Most common side effects are vomiting and diarrhea. APOQUEL has been used safely with many common medications including parasiticides, antibiotics and vaccines.

For more information, please see the full Prescribing Information at apoquel.com.

CYTOPOINT has been shown to be effective for the treatment of dogs against allergic dermatitis and atopic dermatitis. 

For further information, contact: 
Colleen White

Jamie Siburn

1 Now from Nationwide®. Most Common Medical Conditions that Prompt Veterinary Visits. https://blog.nationwide.com/news/common-medical-conditions-for-dogs-and-cats-can-lead-to-costly-veterinary-visits/. Accessed June 2020. 
2 Data on file, Itchy Pet Awareness Month 2019, Zoetis Inc. 
3 Data on file, VetStreet/Covetrus Pruritus Projection Trend Report, 2019, Zoetis Inc. 
4 Data on file, Pruritus Market Opportunity Study, Zoetis Inc\ 
5 Gonzales AJ, Humphrey WR, Messamore JE, et al. Interleukin-31: its role in canine pruritus and naturally occurring canine atopic dermatitis. Vet Dermatol. 2013;24(1):48-53. doi:10.1111/j.1365-3164.2012.01098



Mon–Fri, 8:30am–6:30pm ET

This site is intended for U.S. Animal Healthcare Professionals. The product information provided in this site is intended only for residents of the United States. The products discussed herein may not have marketing authorization or may have different product labeling in different countries. The animal health information contained herein is provided for educational purposes only and is not intended to replace discussions with an animal healthcare professional. All decisions regarding the care of a veterinary patient must be made with an animal healthcare professional, considering the unique characteristics of the patient.

All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted. ©2022 Zoetis Services LLC. All rights reserved.