Zoetis Equine Launches Pinterest® Presence

EQStable™ board offers inspiration and interaction for horse lovers

Madison, NJ, May 10, 2013 — Zoetis announces the launch of its EQStable™ board on Pinterest®, providing equine enthusiasts across the country with inspiration and an easy way to save favorite horse images and ideas.

Having already created a community of more than 107,000 members (likes) who have commented more than 13,000 times on its EQStable page on Facebook®, Zoetis extends its social media outreach to Pinterest’s expanding base of more than 31 million users.

“With the extreme growth of Pinterest, we felt it was important to establish an EQStable presence on the site so we can reach horse owners, horse lovers and our customers where they are,” said Stuart Meikle, marketing director, U.S. Cattle and Equine Marketing, Zoetis. “The visual nature of Pinterest makes it an ideal platform to showcase the beauty of horses. We’re excited to be in this new space and look forward to interacting with horse people on a new level.”

The EQStable boards include stunning horse images in several categories: Horse Laughs, Horse Friendships, Stunning Horse Photos, Equine Care & Wellness and Riding. By incorporating the humor, beauty and care of equines, the EQStable boards represent all the different aspects people love about horses. 

“Pinterest offers us the unique opportunity to showcase the love that Zoetis Equine has for this industry and to engage with others who share a passion for horses,” said Wendy Irvine, senior marketing communications manager, Zoetis. “We hope people enjoy the EQStable page and will use the boards as inspiration for their equine lifestyle.”

The EQStable board features its own uploads as well as repins from other Pinterest users that include the community members from the EQStable page on Facebook. Boards are continuously updated with new designs and content, so visitors will have an ongoing source of new images to explore.

To view the EQStable board on Pinterest, visit pinterest.com/EQStable. Equine enthusiasts can stay up to date on Zoetis equine’s recent pins by following EQStable on Pinterest or by following their favorite boards.

Equine enthusiasts can learn more by visiting ZoetisUS.com and by following us on Facebook at Facebook.com/EQStable.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting customers and businesses focused on raising and caring for livestock and companion animals. Building on a 60-year history as the animal health business of Pfizer, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. The company generated annual revenues of $4.3 billion in 2012. It has more than 9,300 employees worldwide and a local presence in approximately 70 countries, including 29 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for livestock and companion animals in 120 countries. For more information, visit www.zoetisUS.com.

For further information, Contact:

Wendy Irvine 

Sara Schmitz
Bader Rutter & Associates



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