Zoetis Honored by Cause Marketing Forum
Shelter Program Receives Halo Award as a Top 2013 Campaign
FLORHAM PARK, N.J.,July8, 2014 –Zoetis was honored with a GoldCause Marketing Halo Award in the Best Business Model IntegrationCategory at the 12th Annual Cause Marketing Forum Conference on May 29 in Chicago. A total of 18 awards were given out to programs judged to be the best at “doing well by doing good” in 2013.
The company was recognized for its Zoetis for Shelters program, an initiative in the United States to help companion animal pet shelters across the country receive discounted medicines and vaccines. This allows sheltersto reinvest the cost savings to support their mission to rescue pets at risk and find them forever homes.Shelters represent the single biggest source for new pets in the United States.Once adopted, new pet owners rely on community based veterinarians for the healthcare of their animals.
“The Zoetis for Shelters program contributes to the company’s Commitment to Veterinarians™ in a very meaningful way,” said Steven Leder, senior vice president of the U.S. Companion Animal business. “With Zoetis for Shelters, we have created an entirely new cause marketing business modelthat helps shelter dogs and cats while bringing in new patients for veterinarians. We appreciate the Cause Marketing Forum for recognizing this innovative program that benefits shelters, veterinarians and, most importantly, companion animals.”
"We congratulate Zoetis on its efforts to do well by doing good," said Cause Marketing Forum President David Hessekiel. More than 100 programs were entered in this year’s Cause Marketing Halo Award competition, from a broad range of industries including financial, retail and manufacturing.
“In this crowded marketplace, Cause Marketing Halo Award-winning campaigns have risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends,” Hessekiel said. “These campaigns offer creative partnership solutions that leverage assets of company and cause.”
About Zoetis for Shelters
Zoetis for Shelters is for eligible shelter practices that are on a mission to rescue animals and place them in caring homes. It is a large scale program that helps save pets from euthanasia, prepares them for adoption and delivers new clients to local veterinarians because it offers discounts on the broadest array of high quality products so that shelters can reinvest the cost savings in their mission work.
Zoetis (zô-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenues of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 28 manufacturing facilities in 11 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries. For more information, visit www.zoetis.com.
Zoetis is the proud sponsor with the Smithsonian Institution Traveling Exhibition Service, the American Veterinary Medical Association, and the American Veterinary Medical Foundation of the mobile educational exhibit Animal Connections: Our Journey Together. Families visiting the exhibit will explore the vast bonds between people and animals and learn about the important role veterinarians play in protecting animal and human health.
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