United States

Zoetis Introduces New Price for Brangus i50K Genomic Test

Brangus breeders benefit from GE-EPDs for more dependable decisions

PARSIPPANY, N.J., Oct. 23, 2017 — Zoetis announced a new price for best-in-class genomic test services for Brangus breeders. Available immediately, the i50K genomic test from Zoetis is $35 per head.

“Brangus cattle producers will continue to benefit from more reliable testing with fast laboratory turn-around and the best in class team for customer support,” said Jim Johnson, National Sales Manager for beef genetics with Zoetis. “A more economical price structure makes i50K test a great tool for all Brangus breeders.”

“This is a significant price decrease for Brangus breeders,” said Tommy Perkins, executive vice president of the International Brangus Breeders Association (IBBA). “Through our positive relationship with Zoetis we are able to reduce the overall costs for producers that choose to use genomic technology.”

Perkins adds that the i50K test is valuable for Brangus breeders who want to make more precise mating decisions using genomically-enhanced (GE) EPDs. “The i50K test is imputed up to the HD50K for our cattle evaluation that results in GE-EPDs,” explained Perkins. “Breeders can make more informed decisions and shorten up the amount of time needed to make significant improvement in key traits.”

Visit GoBrangus.com to order or to learn more about the i50K test from Zoetis. To learn more about the complete portfolio of genomic products from Zoetis, contact your Zoetis genetics specialist or call 877-BEEF-DNA (877-233-3362).

About Zoetis
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, bio-devices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2016, the company generated annual revenue of $4.9 billion with approximately 9,000 employees. For more information, visit www.zoetisUS.com.

For further information contact:
Leona Ling Ferguson
Zoetis
973-443-3419
leona.ferguson@zoetis.com

Lori Maude
Bader Rutter
303-809-3789
lmaude@bader-rutter.com