United States

Zoetis Introduces Veterinary Feed Directive Mobile Application

Added convenience for cattle veterinarians and immediate access to write electronic VFDs

PARSIPPANY, N.J., Feb. 27, 2017 — To benefit veterinarians and their busy schedules amid the implementation of the new Veterinary Feed Directive (VFD) regulation, Zoetis has introduced a mobile application for use on smartphones, helping simplify the process of writing a VFD for AUREOMYCIN® (chlortetracycline) or AUREO S 700® (chlortetracycline/sulfamethazine) for their cattle clients.

“Veterinarians now have the important responsibility of providing oversight and issuing VFDs for the use of medicated feeds, including AUREOMYCIN and AUREO S 700,” said Lynn Godbersen, senior marketing manager, feed additives with Zoetis. “Our goal is to provide a convenient and mobile tool for veterinarians to help facilitate the process of successful VFD implementation.”

The free VFD mobile app from Zoetis allows veterinarians to:

• Easily download and register for the app at no charge.
• Enter client information.
• Ensure appropriate product indications based on animal health need, for seamless VFD   development. 
• Access product information and combination clearances.
• Quickly calculate drug levels per ton for the ration with a feed additive calculator.
• Easily access previously issued VFDs.

The mobile application generates a PDF that can be emailed to clients and feed distributors. Further enhancing convenience and reducing unnecessary time and paperwork, the app saves the VFD in the veterinarian’s account, should it need to be reissued for the same client in the future.

“In an effort to demonstrate our continued commitment to veterinarians, we’re excited to offer this unique tool that will simplify the process of creating a VFD and assist veterinarians with providing the appropriate oversight to their clients when they utilize AUREOMYCIN and AUREO S 700 in the feed,” said Dr. Mitch Blanding, associate director, Beef Technical Services at Zoetis.

The app is available now for iOS (iPhone®) or Android™ phone operating systems. The links, when opened on a mobile device, will take you directly to the app store for your device. Or you can also search for My VFD app in iTunes® or Zoetis VFD Management in Google Play™. For more information, please visit with your Zoetis representative.

About Zoetis
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2016, the company generated annual revenue of $4.9 billion with approximately 9,000 employees. For more information, visit  www.zoetisUS.com.

For further information, contact:
Leona Ling Ferguson
Zoetis
973-443-3419
leona.ferguson@zoetis.com

Aimee Robinson
Bader Rutter
262-938-5554
arobinson@bader-rutter.com