Zoetis Launches Project WAG (Wellbeing and Growth) to Support the Wellbeing and Self-Care of Veterinary Health Professionals

Parsippany, N.J.October 19, 2022 With increased levels of burnout and wellbeing challenges among veterinary health professionals, Zoetis announced today the launch of Project WAG (Wellbeing and Growth). The company designed this U.S. initiative to help veterinary professionals build and maintain a better standard of wellbeing within their practices. Project WAG provides all veterinary professionals – veterinarians, veterinary technicians, and support and administrative staff – with easy access to resources and tools designed for self-care to help them set healthy boundaries at work, connect with the community and create more joy in their day-to-day work.

“Burnout and wellbeing concerns within the veterinary field are fairly common but, unfortunately, overlooked problems. In fact, nearly one-third (31%) of veterinarians in the U.S. have reported experiencing depressive episodes1,” said Tara Bidgood, DVM, PhD, Executive Director, U.S. Petcare Veterinary Professional Services and Medical Affairs, Zoetis. “Zoetis is committed to the health and wellness of pets, and this commitment extends to the dedicated and passionate veterinary health professionals who care for these cherished pets every day. We created Project WAG to help empower the veterinary community – from the front desk to the treatment room – to spread positivity and better wellbeing through education, collaboration and outreach.”

Zoetis developed Project WAG to help the U.S. veterinary community prioritize and achieve better wellbeing in the profession they love by consolidating resources made just for them. These include an easily accessible online hub (www.ProjectWAG.org) with valuable content and support resources curated from reliable resources and partners:

  • Complimentary Support: Access to complimentary support facilitated by licensed healthcare professionals, as well as self-care resources.
  • Connect With the Community: Tools to help veterinary health professionals foster team building and community among their peers – and within their own practices – to focus on a culture of wellbeing.
  • Learn About Wellbeing and the Veterinary Profession: Educational resources to help veterinary health professionals feel knowledgeable so they can take control of their own wellbeing, as well as become advocates for their colleagues, peers and future veterinary professionals.

“As the leader in pet care, Zoetis is dedicated to investing in the wellbeing of our customers so they can best support the animals we all love,” said Laura Olsen, Senior Vice President, U.S. Petcare, Zoetis. “Project WAG is another example of our commitment to providing the veterinary community here in the U.S. with resources to create a positive impact on veterinary professionals, their practices and the future of veterinary medicine.”

For more information and to access available resources, please visit www.ProjectWAG.org. Veterinary professionals requiring immediate assistance in a mental health emergency should dial 988 or visit the 988 Suicide & Crisis Lifeline for 24/7, free and confidential support.

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After nearly 70 years innovating ways to predict, prevent, detect, and treat animal illness, Zoetis continues to stand by those raising and caring for animals worldwide – from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $7.8 billion in 2021 with approximately 12,100 employees. For more information, visit www.zoetis.com.

Newberry K. The Veterinary Community: A Population At-Risk for Suicide. Journal of Undergraduate Social Work Research. 2021;5(1):41-52.

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