United States

Zoetis to Launch Healthy Beef Challenge at NCBA Trade Show in San Antonio

State cattlemen’s associations compete to help boost beef education

FLORHAM PARK, N.J., Jan. 27, 2015 — Zoetis is supporting education through state cattlemen’s associations by introducing the Healthy Beef Challenge at the Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in San Antonio, Feb. 4-7, 2015.

The online quiz competition encourages beef producers to test their knowledge about cattle health and productivity, the industry and products from Zoetis. Producers will team up with others from their state and compete against other state organizations for a chance to earn up to $5,200 for their state cattlemen’s association.

The state with the highest score at the end of 2015 will earn money for producer or consumer education or ag youth scholarships.

“The Healthy Beef Challenge is a fun and interactive way for producers to put their healthy beef knowledge to good use by contributing to their state’s overall team score,” said Mike Amos, director of the cow/calf franchise, Zoetis.

Producers can play the Healthy Beef Challenge daily at Zoetis Booth 6023 during the NCBA Trade Show. Once the show ends, new questions will be available monthly on the Healthy Beef Challenge website (www.HealthyBeefChallenge.com) throughout 2015. The champion will be announced at the 2016 Cattle Industry Convention and NCBA Trade Show in San Diego.

Teams are placed in one of three divisions based on the membership of their state association: T-Bone Division for 1 to 399 members, Ribeye Division for 400 to 799 members and Filet Division for more than 800 members. Each month, the top-scoring state in each division will win $200. The overall champion will earn $3,000.

“The Healthy Beef Challenge joins many other activities sponsored by Zoetis during convention, including Cattlemen’s College and the CattleFax Outlook Seminar,” Amos explained. “Supporting producers through education has always been a priority for Zoetis, and the competition between state associations will no doubt include some fun rivalries with a healthy upside.”

Only members of NCBA are eligible to play the Healthy Beef Challenge. To become an NCBA member, sign up at www.beefusa.org/join.aspx. Full rules are available at www.HealthyBeefChallenge.com.

About Zoetis

Zoetis (zō-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenues of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 27 manufacturing facilities in 10 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in 120 countries. For more information, visit www.zoetisUS.com.

For Further Information, Contact:

Charlotte Ami Yi-Kochoa
Zoetis
973-443-2848
charlotte.yi@zoetis.com

Carrie Jorgensen
Bader Rutter
515-963-3979
cjorgensen@bader-rutter.com