Communicating a Confident Recommendation
Find out how making confident recommendations to clients can improve patient outcomes, client loyalty and practice profitability. Learn a simple process for developing and delivering those recommendations.
PRESENTER:
Brenda Tassava, CVPM, CVJ
Tassava Consulting
New Orleans, Louisiana
What's coming between patients and best medicine? It's us.
How do we get in our own way in making confident recommendations?
What's coming between patients and best medicine? It's us.
Constructing a confident recommendation
How to deliver a confident recommendation
Q&A: How would you handle a pricing objection?
Q&A: Why does a confident recommendation matter?
Key Points
By presenting clear, confident medical recommendations to clients, you reinforce their confidence in your expertise and in your practice’s ability to provide the best medical care for their pets:
- A clear, confident recommendation identifies the goal and explains your treatment plan in easy-to-understand language.
- Engaging clients with questions leads to solid medical recommendations, reinforcing your role as the advocate for patients.
- Separating medical recommendations from money discussions helps clients to see the value in your recommendations.
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