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Communicating a Confident Recommendation

Find out how making confident recommendations to clients can improve patient outcomes, client loyalty and practice profitability. Learn a simple process for developing and delivering those recommendations.

PRESENTER:

Brenda Tassava, CVPM, CVJ

Tassava Consulting
New Orleans, Louisiana

What's coming between patients and best medicine? It's us.

How do we get in our own way in making confident recommendations?

What's coming between patients and best medicine? It's us.

Constructing a confident recommendation (Thumbnail)

Constructing a confident recommendation

How to deliver a confident recommendation (Thumbnail)

How to deliver a confident recommendation

Q&A: How would you handle a pricing objection? (Thumbnail)

Q&A: How would you handle a pricing objection?

Q&A: Why does a confident recommendation matter? (Thumbnail)

Q&A: Why does a confident recommendation matter?

Key Points


By presenting clear, confident medical recommendations to clients, you reinforce their confidence in your expertise and in your practice’s ability to provide the best medical care for their pets:

  • A clear, confident recommendation identifies the goal and explains your treatment plan in easy-to-understand language.
  • Engaging clients with questions leads to solid medical recommendations, reinforcing your role as the advocate for patients.
  • Separating medical recommendations from money discussions helps clients to see the value in your recommendations.

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