A COORDINATED FOOD CHAIN EFFORT
Certified, verified quality assurance process
Use of IMPROVEST® requires change and coordination throughout the pork value chain.
First, it means growing intact males, which brings new management considerations. Intact males have different nutritional requirements because they are more efficient at converting feed to meat.
As the product is introduced, Zoetis will work with veterinarians and their producer clients to help them adopt new nutritional guidelines and best handling practices to optimize growth for intact males. Product availability will increase gradually as the experience of working with intact males expands. IMPROVEST® is size-neutral. It can be used on, and has benefits for, any size farm.
Second, this gradual approach also provides the time needed to ensure a coordinated food chain effort and gives packers and processors time to integrate and optimize this into their systems, as well.
The goal is to have the best IMPROVEST® program experience for everyone – from producers to meat packers and processors, retailers and, ultimately, to consumers.