Felix Soriano

Felix Soriano

Felix Soriano, leadership coach and consultant


  • English
  • Spanish


  • Agricultural Labor Management Course - University of California
  • Master of Science, Dairy Cattle Nutrition - Virginia Polytechnic Institute and State University

Current role:
Felix Soriano coaches people in the dairy industry to become better leaders and more effective managers and employees.


  • More than 15 years of dairy industry experience
  • 8 years of experience leading labor management programs

Importance of Solutions for your Team and Business:
My mission is to help dairy producers, managers and supervisors maximize labor productivity. By developing leadership and management skills and helping implement and apply these skills at the farm level, producers can more successfully run their businesses.

PeopleFirst Philosophy:
There is a need for more effective managers in operations. PeopleFirst™ provides a unique service to help producers maximize their labor productivity. With the coaching from this program, we can transition cow management skills to focus on people, too.