Robert (Bob) McManus

Robert (Bob) McManus


  • English

Dr. Robert (Bob) McManus, Senior Consultant, studied Animal Science and obtained his Veterinary degree from the University of Guelph, Ontario, Canada. Bob has studied Marketing and Business Management at the Ivey School of Business in Canada and at the Center for Food and Agricultural Business at Purdue University.

Bob brings over 30 years of experience in animal agriculture to the PeopleFirst team, including several years in a food animal veterinary practice, followed by various technical, sales and marketing leadership roles at Zoetis (formally Pfizer Animal Health) and then at Elanco. Bob has focused on developing and implementing innovative, customer-focused marketing strategies in his previous roles. Bob’s prior responsibilities have included developing and implementing initiatives to integrate customer and market needs into focused strategies for new product planning and development, and he has also served as an advisor for a broad range of global product launch and planning initiatives.

Bob provides senior leadership and subject matter expertise for clients within the Agribusiness vertical, as well as overall engagement management oversight and guidance to ensure that projects meet and exceed expectations. His diverse education, work experience, and understanding of how to effectively segment and target customers helps clients build sustainable strategies and customer-facing marketing plans that will drive continued success.