Offer a beef product that delivers on consumer values.
When asked, 45% of consumers say they would likely seek a grocery store carrying beef produced using a verified program.1
Beef consumers are shopping with a conscience. They want to know their beef is:
- Raised according to animal care standards
You can meet their demands. Progressive Beef™ is the most comprehensive farm-to-fork quality assurance program to help deliver safe and wholesome beef.2 Established standard operating procedures (SOPs) are used to help ensure food safety, animal welfare and sustainability. In fact, these three consumer concerns are the three pillars of Progressive Beef.
Find out how this verified program offers advantages for every step of the beef supply chain.