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Progressive Beef™

Offer a beef product that delivers on consumer values.

When asked, 45% of consumers say they would likely seek a grocery store carrying beef produced using a verified program.1

Beef consumers are shopping with a conscience. They want to know their beef is:

  1. Safe
  2. Raised according to animal care standards
  3. Sustainable

You can meet their demands. Progressive Beef™ is the most comprehensive farm-to-fork quality assurance program to help deliver safe and wholesome beef.2  Established standard operating procedures (SOPs) are used to help ensure food safety, animal welfare and sustainability. In fact, these three consumer concerns are the three pillars of Progressive Beef.

Find out how this verified program offers advantages for every step of the beef supply chain.

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  • Elevate the value of your beef brand.

    Valuable for everyone in the beef industry.

    Progressive Beef™ offers advantages for every step of the beef supply chain:

    • Feedyards: Enhance the market value of your cattle by documented assurance of unmatched food safety, animal care and sustainability standards.
    • Packers and processors: Distinguish your product from others to capitalize on market opportunities.
    • Retailers/food service: Tell a story with your meat case or your menu. Differentiate your branded beef to attract new customers and secure consumer loyalty.

    Verified by third-party auditors.

    Third-party auditors certified by the USDA verify that standard operating procedures (SOPs) are followed. SOPs are based on beef industry best practices, reviewed by the Progressive Beef Advisory Board.

    Vaccination for Escherichia coli O157.

    Progressive Beef is the only verified program that provides feedyards with the option to vaccinate cattle against E.coli O157:H7. Preharvest vaccination with ESCHERICHIA COLI BACTERIAL EXTRACT VACCINE* with SRP® technology has been shown to help reduce the prevalence and shedding of E. coli O157 at the source — in cattle.3

    The Progressive Beef Standard.

    A well-trained, engaged workforce is necessary to consistently deliver on our promise to the market. By focusing on the three pillars — food safety, animal care and sustainability — the Progressive Beef Standard delivers a system that meets the demands of today’s discerning consumer. Ongoing training is provided through a certified Progressive Beef trainer.
    Contact your Zoetis representative for more information or call 888-ZOETIS1 (888-963-8471).

    *This product license is conditional. Potency test studies are in progress.

  • Consumers are concerned about food safety.

    When asked, 75% of shoppers say food-related illnesses are a concern for their health.4

    To alleviate this concern, the Progressive Beef™ quality assurance program includes these standard operating procedures (SOPs), among many others:

    • Proper administration of antimicrobials and vaccines
    • Procedures to ensure all cattle intended for harvest have met appropriate withdrawal periods for treatments
    • Programs to control rodents and other pests to provide a clean environment
    • Optional vaccination with ESCHERICHIA COLI BACTERIAL EXTRACT VACCINE* with SRP® technology

    E. coli O157 has cost the beef industry $2.6 billion during the past 10 years.5

    Vaccination for E. coli O157.

    ESCHERICHIA COLI BACTERIAL EXTRACT VACCINE* with SRP® technology is the first and only conditionally licensed E. coli O157 vaccine. It has been shown to help reduce the prevalence and shedding of E. coli O157 at the source — in cattle.3
    Contact your Zoetis representative for more information or call 888-ZOETIS1 (888-963-8471).

    *This product license is conditional. Potency test studies are in progress.

  • Consumers want to know beef cattle are treated humanely.

    “I would support a law in my state to ensure the humane treatment of farm animals.”6

    Progressive Beef™ makes sure feedlot employees are trained in program SOPs for animal care. Audits ensure these standards are implemented and maintained. Resources include:

    • Progressive Beef Cattle Care Guide
    • Feed Mill Hazard Analysis and Critical Control Points (HACCP) Program
    • Beef Quality Assurance (BQA) Certification

    Contact your Zoetis representative for more information or call 888-ZOETIS1 (888-963-8471).

  • Consumers want to buy products that are environmentally sustainable.

    While productivity — producing more with less — is the key to reducing agriculture’s carbon footprint, feedyards can reduce environmental impact in other ways, too. Progressive Beef™ employs these SOPs for sustainability:

    • Meet or exceed all state and federal environmental regulations
    • National Pollutant Discharge Elimination System permit or equivalent
    • Community investment through the local purchase of feedstuffs and other agribusiness supplies

    When asked, 58% of Americans say sustainability is important to them.7

    Contact your Zoetis representative for more information or call 888-ZOETIS1 (888-963-8471).