The Zoetis Lifelong Care Initiative
Frequently Asked Questions
Why is Lifelong Care needed?
A shift toward a more comprehensive approach will address many pet health problems by
Improving pet owner understanding of the importance of routine health checks
Encouraging pet owners to recognize and report signs of disease and veterinarians to look for inapparent (subclinical) disease in apparently healthy animals
Emphasizing the central role veterinarians play in pet–pet owner relationships
What are the overall goals of Lifelong Care?
Shift the goal of veterinarians from problem solving to problem preventing, early detection and appropriate treatment
Encourage pet owners to establish healthier habits for their pets and engage with their veterinarian more frequently and meaningfully
How do I encourage pet owners to schedule routine veterinary visits?
According to the 2011 Bayer Veterinary Care Usage Study, most pet owners say they would take their pets to the veterinarian more often if:
They knew they could prevent problems and expensive treatment later
They were convinced regular visits would help their pet live longer
They believed their pet needed exams more often
Providing pet owners with information addressing each of these areas will lead to an increase in regular preventive care.
How can preventive healthcare and routine visits keep pet owner costs down?
In 2012, Veterinary Pet Insurance Co. (VPI), the nation's oldest and largest provider of pet health insurance, sorted its database of more than 485,000 insured pets to compare costs associated with preventing and treating common canine and feline conditions, including infectious diseases, parasites and dental disease. VPI found that pet owners who take their pets to routine wellness visits are more likely to catch problems early and potentially save as much as $600 in treatment costs.
What makes Lifelong Care different from other preventive medicine guidelines?
The practice of Lifelong Care offers:
An integrated approach to pet health (prevent, detect, treat)
Support and educational resources from Zoetis
Actionable protocols and standards of care
What can I gain from practicing Lifelong Care?
Ultimately, pet owners want their pets to be healthy. By working together with pet owners to provide Lifelong Care, you can achieve healthier outcomes for pets and, consequently, a stronger relationship with pet owners.
Why is the human–animal bond important?
Research has shown the bond between animals and humans has several psychological and physiological benefits, including reduced anxiety and longer life, for both parties. Additionally, pet owners who have a strong bond with their pets usually have:
A greater frequency of visits to the veterinarian
A higher likelihood of compliance with veterinary recommendations
A better perception of the value of associated with regular veterinary care
For research on the human–animal bond, visit www.habri.org.
What is Partners for Healthy Pets?
Partners for Healthy Pets, an alliance of 20+ leading veterinary associations and animal health companies, aims to ensure pets receive regular preventive healthcare so they and their owners can enjoy a longer, healthier life together. Partners for Healthy Pets achieves this goal by providing veterinary practices tools and resources to assist with routine healthcare services and veterinarian–pet owner communication. To learn more, visit www.partnersforhealthypets.org.
What is a Health Risk Assessment (HRA)?
The Centers for Disease Control and Prevention define a Health Risk Assessment (HRA) as "a systematic approach to collecting information from individuals that identifies risk factors, provides individualized feedback, and links the person with at least one intervention to promote health, sustain function and/or prevent disease."
HRAs have been widely used in some form in human medicine since at least 1968 as a systematic way of collecting and evaluating individual health-risk information. HRAs developed for human patients follow a generally accepted model, as outlined by the Centers for Disease Prevention and control of the U.S. Department of Health and Human Services
A patient-specific health risk assessment (HRA) generated by clinical and client-based input can be a powerful resource that enhances the value of the preventive care exam. A HRA can identify modifiable risk factors that guide treatment and allow for the development of customized prevention plans. A HRA can also be used for client education purposes to help pet owners recognize the value of preventive healthcare and contribute to successful treatment and prevention outcomes.
A standardized instrument for individual health risk assessment (HRA) in canine and feline patients (the Pet Wellness Report®, PWR) has recently been developed by Zoetis Inc to serve as a key component of routine wellness exams. Go to www.petwellnessreport.com for more information or click here to download a detailed technical report on the PWR.